CAN-SPAM Policy
The CAN-SPAM Act, an acronym for Controlling the Assault of Non-Solicited Pornography And Marketing Act, is a legislation in the United States governing commercial email practices. It establishes guidelines for commercial messages, mandates requirements for such communications, and grants recipients the authority to opt out of receiving further emails.
Proper Header Usage: MarkRes Media ensures that the “From,” “To,” and routing details within our emails, including the domain name and email address, accurately identify the sender or business initiating the communication.
Subject Line Integrity: Our email subject lines are crafted to precisely reflect the content of the message, devoid of any deceptive elements.
Advertisement Transparency: Our email templates conspicuously disclose their promotional nature, clearly indicating that they constitute advertising material.
Inclusion of Verified Business Location: Every email template generated by MarkRes Media includes a valid physical postal address for the sender.
Opt-Out Mechanism: Recipients have the option to opt out of receiving further communications through two methods: They can utilize the unsubscribe link provided at the bottom of the email, or alternatively, they may send a request to dpo@markresmedia..com.
Penalties for Non-Compliance: Violations of the CAN-SPAM Act can lead to penalties of up to $43,280 per email sent in contravention of the law. However, it’s crucial to understand that not all unsolicited emails are illegal under this legislation, provided they adhere to its stipulated requirements.
Permissible Actions: While the CAN-SPAM Act does not outrightly prohibit the sending of unsolicited commercial emails, it mandates compliance with its rules regarding the transmission of such electronic messages.
Global Relevance: Although the CAN-SPAM Act pertains specifically to the United States, other countries have their own anti-spam regulations. For example, Europe’s General Data Protection Regulation (GDPR) and Canada’s Anti-Spam Legislation (CASL) each impose their own requirements concerning electronic communications and anti-spam practices. It is imperative for businesses engaged in email marketing or commercial email distribution, particularly those operating across multiple jurisdictions, to adhere to these laws. Familiarity with and adherence to the guidelines outlined in the CAN-SPAM Act are essential for businesses to avoid legal ramifications and maintain positive relationships with their email recipients